Royal Friesian

Graphic Design, Illustration

Royal Friesian

The Royal Friesian Horse Association of Romania is a non-profit venture dedicated to pomoting the Friesian breed within Romania. Founded at the end of 2012, the organisation approached Kraftmark to create a bespoke brand identity that would represent the breed itself and the gracious and elegant nature of their scope.
Creative team:
Mihai Velcescu – Creative direction
Cristina Ștefan – Graphic design & illustration 
Logotype. Custom typeface, designed by Mihai Velcescu.

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