Royal Transylvania Horse Coat of Arms and BrandingGraphic Design, Illustration
The Royal Friesian Horse Association of Romania is a non-profit venture dedicated to promoting the Friesian breed within Romania. Founded at the end of 2012, the organization approached Kraftmark to create a bespoke brand identity that would represent the breed itself and the gracious and elegant nature of their scope.
Mihai Velcescu – Creative direction
Cristina Ștefan – Graphic design & illustration
We used the founder`s family crest as a reference from which we kept the shield, the helm with the lambrequin and coronet, and added the black stallion with accents of light for volume. As well, the moon and the sun were added as symbols of balance through duality, equilibrium.