Bethlen Haller Castle Coat of Arms

Somewhere in central Transylvania, on a solitary hill overlooking the surrounding farmlands and vineyards, there’s a centuries old French Renaissance castle built in 1560 by then Chancellor Bethlen Miklos. Not one hundred years later it was morphed by the sweeping tide of the Baroque style and, over time, each owner left a mark of his own.
The Bethlen-Haller Castle, now serves as a special wine tasting space for the Jidvei winery, as well as being the emblem for their company.

A number of original elements are being preserved. One of them is a stone carved with the what is known as the Bethlen Family coat of arms, presented in a previous case study. Haller Family also has a Coat of Arms designed in 1433 and awarded by Emperor Sigismund of Luxemburg. In order to preserve the centuries-old legacy, it was redrawn as a bettered digital version.

Our team’s assignment was to create a new emblem based on the original Family Coats of Arms to serve as the modern symbol for the castle.

Illustration | Cristina Ștefan
Graphic Design | Mihai Velcescu, Kraftmark